Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

JLR ONLINE ADVERTISING RATES 2008

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$605	$1,452	$2,541	$4,356	$0.70
Premium Rates	$877	$2,105	$3,684	$6,316	$1.00
TOC Package**:	$1,125/issue				$0.09
eTOC Bottom:	$325/issue	Add logo for $100			$0.12

*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
**Get complete TOC coverage with a 4-color, full-page opposite the TOC in the print issue for an additional $895 --- a 60% discount!

TOC Package Specifications:
• eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
• eTOC banner size: 468 pixels wide x 60 pixels high
• Online TOC display ad size: 195 pixels wide x 195 pixels high
• File formats: Interlaced, nontransparent gif (name must end in ".gif")
• File sizes: 20k maximum (ideally, less than 10k)
• Bit depth: 5-bit color maximum
• Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
• Include the URL to which the banner and display ad should be linked. You may use the same or two different URLs for the images.

eTOC Bottom Sponsorships:

• Send up to 4 lines of text (62 characters per line) and URL to your website. Add your logo for an additional $100 per issue. Text and logo are due 20 days before the month of sponsorship. eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org.

Banner Specifications:

• Banners should be sent as an email attachment to adnet{at}faseb.org
• Screen size: 468 pixels wide x 60 pixels high
• File format: Interlaced, nontransparent gif (name must end in ".gif")
• File size: 20k maximum (ideally, less than 10k)
• Bit depth: 5-bit color maximum
• Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
• Send URL to which the banner should be linked

Inline Specifications:

• Send a banner file per above instructions.
• Send the exact name of your company to be matched in the text and the URL to which it should be linked.

PRINT & ONLINE PACKAGES

Reserve 12 full-page print ads in The Journal of Lipid Research and receive a FREE banner ad for 12 months. Schedule 6 full-page print ads and receive a banner ad for 6 months at no charge. Purchase a banner for 12 months on all three ASBMB journals for $12,075 or purchase premium online service (a banner plus inline links) for only $17,500 for the year.

PRINT ADVERTISING 2008

B/W Space Charges:

	1x	3x	6x	12x	24x
Full Page	$915	$830	$775	$740	$570
1/2 Page	$525	$480	$445	$415	$280
1/4 Page	$350	$315	$290	$280	$145
Cover 4	$1,285	$1,145	$1,085	$1,030	$995

Agency Commission: 15% standard agency discount.

Premium Positions: (add to B/W rate)

Cover 2:	25%
Opp TOC:	25%
Cover 3:	15%
Cover 4:	see above
All others:	10%

Color Rates: (add to B/W rate)

Standard:	$415		4-color:	$1,095
Matched:	$495

JLR accepts color advertisements on covers and up front only.

Print Advertising Deadlines:

JLR is published monthly and mailed in polybags. Issues close 35 working days before the issue month.

Print Advertising Specifications:

Space	Non-Bleed	Bleed	Live Area	Trim
Full Page	7" x 10"	8 3/4" x 11 1/4"	8" x 10 1/2"	8 1/2" x 11"
1/2 Horizontal	7" x 4 7/8"	-	-	-
1/2 Vertical	3 3/8" x 10"	-	-	-
1/4 Page	3 3/8"x 4 7/8	-	-	-

Material Requirements:

Negatives: Right reading emulsion side down.
Screen: 133 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion orders.
Color: Film separations required with color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Call 301.634.7157 or email adnet{at}faseb.org for file specifications and accepted formats.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.

Multiple Journal Discounts
Call 301.634.7157 for discounted rates when advertising in more than one AdNet publication.